City of Tampere: Barkov City
On Wednesday, August 31, 2024, Tampere, Finland was transformed into "Barkov City" as Aleksander Barkov celebrated the Florida Panthers' historic Stanley Cup victory with his hometown. Barkov, who became the first Finnish-born NHL captain to win the Stanley Cup, spent the day with the trophy, marking the occasion with various events throughout the city. The celebration culminated in a ceremony at Nokia Arena, where 15,000 fans gathered to honor him. The "Barkov City" campaign was visible across Tampere, in the media, during the Nokia Arena event, and in the YLE Areena broadcast. Check out case video:
Windows95Man päivitettiin ValokuitunenManiksi – Freedom Rules!
Suomen Euroviisuedustaja Windows95Man sai päivityksen Valokuitusen Freedom Fiber -valokuituyhteydellä. Valokuitunen on Suomen ainoa valokuituyhtiö, joka tarjoaa asiakkailleen aidon valinnanvapauden koko maassa: he voivat halutessaan vaihtaa palveluntarjoajaa tai sopimusta tarpeen mukaan. Katso spotti:
Vaisala Echo – intelligent measurement infrastructure
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Commercial film: https://www.youtube.com/watch?v=Zg9S9eI9KkE
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Vaisala: Origo modular measurement platform launch campaign
Discover unmatched precision and reliability with Origo transmitters, the modular sensing platform engineered to optimize building performance and protect critical spaces. Origo delivers a modern, modular platform that is fail-safe, precise, and ready for the most demanding environments. Real-time measurements and seamless integration ensure that HVAC systems, cleanrooms, and data centers maintain ideal environmental conditions. Factory-calibrated interchangeable probes and preconfigured outputs accelerate commissioning and keep control loops accurate from day one. Reliable environments start with reliable measurements. From efficiency and comfort to compliance and long-term performance, accurate sensing forms the foundation of building performance. Reduce risk, improve indoor conditions, and optimize energy use with dependable, serviceable sensing that integrates effortlessly into your automation system. https://www.vaisala.com/origo Vaisala is a global leader in measurement instruments and intelligence for climate action. We equip our customers with devices and data to improve resource efficiency, drive energy transition, and care for the safety and well-being of people and societies worldwide.
Visit site: https://www.vaisala.com/origo
The First-Ever Skateboard Trick Over the Stanley Cup
Aleksander Barkov’s Stanley Cup celebration in Tampere, Finland, was a historic moment where two cultures met in an unprecedented way, surprising the audience completely. Professional skateboarder Marius Syvänen performed the world’s first skateboard trick over the Stanley Cup, which quickly went viral and spread globally through NHL, Florida Panthers, ESPN, The Hockey News, and top skateboarding media.
The stunt also made headlines in major Finnish media outlets such as YLE, Helsingin Sanomat, Ilta-Sanomat, Aamulehti, and others. It gained significant attention across social media platforms like Reddit, TikTok, Twitter, Instagram, Facebook, and YouTube. The video became one of the most-watched NHL clips of the season, alongside the Stanley Cup-winning moment and the trophy’s arrival in the locker room.
The iconic photograph of Barkov watching the trick is now displayed at the Hockey Hall of Fame in Toronto and the Sports Museum of Finland at the Olympic Stadium as part of Finnish sports history. It will also be featured on a Suomi–Finland postage stamp in spring 2025. The stunt surprised all sports and hockey journalists present, making it an even bigger sensation. The widespread media coverage acrosshockey, skateboarding, and social media communities significantly amplified its reach and impact.
Aleksander Barkov & Marius Syvänen: The World's First Skateboard Leap Over the Stanley Cup. Making of video.
Pitsahits – Take-away festivaalit
Kun ravintoloiden sulut olivat alkamassa ja kansainväliset turistit katosivat, syntyi tarve uudelle idealle. Ratkaisuksi kehitettiin Pitsahits – take-away -henkinen pitsafestivaali, jossa kansainvälinen pizzalista suomennettiin hauskasti kotimaisiksi “pitsahiteiksi”.
Studio vastasi projektista kokonaisvaltaisesti konseptoinnista markkinointiin, graafiseen suunnitteluun, videoihin ja tuotantoon – kaikki toteutettiin inhouse.
Kampanjan ytimessä oli 10 julisteen sarja, joka esitteli festivaalin pitsahitit, sekä videosarja, jossa seremoniamestarina toimi Edu Kehäkettunen. Pitsat kuvasi Pekka Mustonen, ja toteutuksessa oli mukana myös Kauppayhtiön Antti Kuha.
Pitsahits toi pilkettä silmäkulmaan poikkeusaikaan ja teki take-away -pizzasta pienen kulttuuritapahtuman.
Solo Sokos Hotel Torni – Työmaa-aitojen taide
Helsingin Tornin peruskorjauksen työmaa-aidat muuttuivat kaupunkitaiteeksi: seitsemän sekatekniikalla tehtyä teosta kertoi hotellin lähes satavuotisen historian ravintoloista, kuuluisista vieraista ja pilvenpiirtäjäromantiikasta. Projekti toi hotellin tarinat keskelle kaupunkia modernin katutaiteen keinoin.
Arla: Tolkuttomat kuvitukset.
Arla – Tolkuttomat kuvitukset
Arlan Tolkuttomat-juustoille suunniteltiin vahva visuaalinen konsepti, jossa tuotteiden persoonallisuus tuotiin esiin näyttävien ja leikkisien kuvitusten kautta. Projektissa vastasimme sekä konseptista että kuvituksista, jotka rakensivat tunnistettavan ja rohkean ilmeen kampanjalle.
Kuvituksia hyödynnettiin laajasti eri kanavissa: POS-materiaaleissa, somemainonnassa sekä vaikuttajayhteistyössä, jossa visuaalinen maailma laajeni myös vaikuttajien asusteisiin. Kokonaisuus loi Tolkuttomat-juustoille erottuvan ja helposti tunnistettavan kampanjailmeen.
Yhteystiedot:
ale@studiolauraeus.fi
+358403581040
Haahkatie 14b 28
Helsinki 00200